Master MSSP Unveils New Image and Giving Back Program

SAN FRANCISCO, CA, September 28, 2020 — BLOKWORX, a leader in providing Advanced Cybersecurity Services to the Channel, announced today a rebrand to its visual identity and mission that reflects a deep dedication to Partner success and relationships. Coinciding with the unveiling of the new brand, BLOKWORX launched an updated corporate website ( focused on solutions that provide the highest levels of certainty for MSP customer security. Last year, the team at BLOKWORX defined a strong set of Core Values and Mission. This year, they’ve rebranded to solidify their stance, offering, and direction in the industry.

“Our vision is to become the most trusted, and most innovative provider of preventive cybersecurity in the Channel,” said Rob Boles, Founder and President of BLOKWORX, “and our mission is to defend and protect beyond the boundaries of business. The rebrand is not just cosmetic—we’ve taken this opportunity to develop a giving back program called GOODWORX, whereby we can share our success to make a direct impact on the world. We continually strive to be better at everything we do, every day, for every client.”

The new BLOKWORX brand is intended to reflect the team’s expertise and armed forces heritage, with a look and feel that embodies BLOKWORX tireless determination and commitment to reducing risk for its MSP Partners. The new typeface and bold colors reflect the company’s approach to their work: trustworthy, competent, and committed.

“The time was right to modernize, streamline and simplify our brand identity,” said Dana Liedholm, VP of Sales & Marketing. “Our new brand is not only current and modern but continues to reflect the core ethos of our organization,” added Liedholm. “Our relentless drive is to provide the most consistent and predictable prevention solutions available to the Channel, and to set an example of positive impact by giving back to the community.”

The GOODWORX program will begin October 1 with a portion of all proceeds supporting Operation Underground Railroad, whose mission is to put an end to child trafficking and child slavery for good. By supporting O.U.R., BLOKWORX and its Partners will be joining in the fight to rescue more children from modern day slavery.


Most IT Managed Service Providers can’t keep up with all the security options and threats that come at their clients on their own. BLOKWORX simplifies security solutions and constantly prevents cyber threats before they become catastrophic events so MSPs can protect their clients, reduce their risks and have peace of mind growing their business, with a trusted and proven security partner watching their backs. We Defend. We Protect. You Grow.

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