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How To Get More On-Target Leads

One of the best ways to increase the number of on-target leads generated by your current marketing tools is to pay close attention to what is known as lead scoring. Lead scoring is a calculated value...

How To Use The New Facebook Privacy Tool

Privacy is becoming such an important issue as it relates to the internet that even Facebook, the company that was recently called out for secretly conducting experiments on its user base, has gotten...

Email Marketing – Don’t Underestimate It

As the Summer months have just ended, many businesses will have experienced a slight dip in sales. If this is the case, you might be searching for some new ways to bring in revenue for the upcoming...

Is Crowdfunding Just For The Little Guys?

Just having to ask this question seems wrong. The whole idea of crowdfunding was to enable small businesses and people to gather seed money so they could pursue their dream, large or small, when the...

Why Your Personal Choice of Friends Matters for Your Business

The personal relationships that exist between the business owner and their closest confidants are more important than warring against the competition. In fact, a recent study by the National...

Three Top Ways To Close The Deal

Sales people live or die based on one thing, and on thing alone: closing enough deals to keep the lights on. That’s it. If you’ve got a sales oriented job, then you need to do that, above all else, or...

Why You Have To Be Passionate To Be Profitable

If you’ve heard the phrase, “Do what you love!” once, you’ve heard it a thousand timed. It’s a cliché, but the funny thing about cliches is that they got to be cliches because they also happen to be...

The Six Best Tools For Email Marketing

One of the problems with searching the Internet for the “best” lists is that what is a great fit for one company is just average for another. One way to find your way through the maze of lists is to...

Are You Vulnerable To Watering Hole Attacks?

Until quite recently, phishing attacks were the primary means of infecting a target computer with malware. If a hacker could convince a person to click on a link in an email, the deed was done...