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Successful Media Monitoring Pays Off

Media monitoring is one of the components of competition monitoring. The basic idea is that you select various monitoring targets, then do a periodic sweep through various media channels to see how...

Has Android Become Dangerously Vulnerable?

Recently, Bluebox Security has discovered a serious security flaw in the Android OS that impacts all versions of the OS from 2.1 (Eclair) to 4.3 (Jellybean). In looking at the total number of devices...

Check Out Instagram’s Advertising Tools

Companies are relentlessly striving for new and better ways to gain insights into their customers. How customers and followers interact with images posted on social media is a fantastic way to help...

Infographics and Your Company

A new and rather unusual video game has just been released for the PlayStation by Dutch design studio Digital Dreams. The basic idea is that video games are inherently data driven. Sure, that data is...

6 Ideas For Keeping Business Costs Down

When things are going well and the profits are pouring in, then perhaps a focus on cost savings doesn’t have to be at the top of your priority list. Most companies though, in these days of slim...

IBM Creates Brain That Works Like a Computer

IBM’s latest project is called SyNAPSE, and its purpose is to create a computer with a system architecture that closely resembles a human brain. This, it is believed will be the Next Big Thing in...

Understanding the “Hybrid Cloud”

Just when you thought it was safe to go back into the IT jargon waters, here comes another new buzzword to boggle your mind. In this case, however, the term is fairly straightforward and almost user...

How To Go Viral

A very smart man named Seth Godin once said that it takes three to five years to become an overnight success. There’s a lot of truth to that. In terms of your web based presence, getting even a single...

How To Analyze The Competition

If you’re not analyzing and studying your competition, then you’re probably giving away a powerful strategic weapon, because odds are they’re analyzing and studying you. You’d be amazed at how few...