Three Things It’s Okay to Outsource
Holding onto everything yourself and doing everything in-house is a fight that business owners have every day with themselves. However, the truth is that you – and your employees on hand – are limited beings, and if you aren’t devoting yourselves to the most worthy, expensive tasks, then you’re wasting a lot of time, money, […]
The Big Businesses are Using Social Media: Why Aren’t You?
It’s said over and over again: the answer to “why not social media?” is always, “I don’t have the time or money to focus on it.” It makes sense that as an SMB owner, you’d want to focus your time and resources on what you found most important, which is often making sure customers are […]
Business Basics: How to Register Your Business Name Correctly
When you’re just getting off the ground, you may find some confusion when it comes to registering your business name. After all, there are often a lot of steps, and those steps – when not done correctly – can result in a lot of lost time, money, and patience. Sometimes the steps can take upwards […]
Are You Managing Your Online Reviews?
Online reviews, particularly for products that aren’t bought in store (or can’t be), are incredibly powerful. This is especially true for the businesses that provide these products. If you start to soak up bad reviews, people will notice, especially if there is competition nearby. However, sometimes you just can’t help a bad review – and […]
Are Social #Hashtags Still Relevant?
Not so long ago, hashtags were the talk of the town. Every social media platform began to allow them – namely Facebook and Instagram, after Twitter made them an integral part of social communication. However, like every trend in social media, hashtags began to be used less often in productive ways, especially by companies. While […]
Why Your Business Should Be Accepting PayPal
All of the recent security breaches have some retailers running from online payment solutions like PayPal, a huge, multi-billion dollar platform that serves as a third party between a merchant and a buyer. However, this should not be the case: in fact, PayPal can protect you from problems that security breaches on your own networks […]
Why You Should Care About Website Backup
You’ve done it; you’ve created a website and it’s live. You poured a lot of effort into the website, and you’re incredibly proud of all of the things you’ve done. Your content is perfect. Your pictures are perfect. Your call-to-actions took a long time, but they’re perfect. Everything is perfect until something isn’t. Then you’re […]
Using the Technology of Today to Save on Your Energy Bills
Let’s face it: running a small business office can be incredibly expensive, especially when you have to keep the lights on. This is even truer if you have to run servers, computers, and other electronics day in and day out to keep your small business afloat. In addition, if you’re like most small businesses, a […]
Using the Cloud to Add Value to Your SMB
It’s here: a revolutionary tool that makes businesses easier, cheaper, and faster. Your productivity will go up. Your workers can get work done from anywhere, including a plane with their phone. You don’t have to have ten terabyte hard drives or much of a hard drive at all; a magical, fantastic tool has come to […]
Using Multiple Browser Tabs to Maximize Productivity
It isn’t 2003 anymore, when just about all you had was Internet Explorer and more than one window open meant risking the blue screen of death. Fortunately, times have changed, and with those changes come more productivity tools. You may not have thought of the browser tab as a tool of productivity, but we guarantee […]
Thinking Before You Click: Don’t Fall Victim to Email Scams
Email scams, or “phishing,” are some of the most popular ways that scammers try to steal information from individuals and small businesses alike. Unfortunately for us, these scams are not always obvious and are sometimes not detected by a spam catcher. This means we have to be hyper vigilant about what we actually click on […]
How to Optimize the Effectiveness of Online Meetings
As the number of businesses that allow workers to work from home or hire them remotely in the first place has grown, the number of ways to have effective meetings has begun to grow as well. Many companies are completely replacing their physical meetings with digital ones as they are more efficient, quicker, and people […]