Tech Investments Every Business Should Consider
Marketing Applications and Software With the automated options available for businesses, it is no longer necessary for your online marketing plan to be managed manually. Both time and money will be saved if you research, review and choose a package that makes sense for you and your company. This isn’t just limited to things like […]
Internet of Things Security is Cause for Concern for Consumers
The Internet of Things (IoT) is the international effort to incorporate unique identifiers to give household and industrial devices the ability to transfer data over a network and avoid human-to-human or human-to-computer involvement. In other words, the chips included on IoT devices will do all the work. The advantages are that companies will be able […]
In-Store Wi-Fi Can Enhance Customer Experience and Grow Sales
If you have ever been in a retail store where you are trying to access the Internet (to compare price, for example) and find yourself without Wi-Fi access, you may start to think that there is something the store does not want you to know. What is closer to the truth of the matter is […]
Maintaining Productivity While You Travel
In today’s workplace, one thing that is almost a certainly is the need to stay in the productivity loop while you are traveling or working from a remote location. Many options exist for you and your staff to remain in touch while one or more team members are either on the move or located away […]
Mac Users – You’re Not Safe
If you’ve heard it once, you’ve heard it a thousand times. Mac’s are just “safer” than PC’s. They’re less prone to viral and other types of hacking attacks. This has, in fact, been a major selling point for the machines, and Apple has used it to good advantage. The problem is, it’s not true, generally […]
The Pros and Cons of a Mobile Workforce
Advances in technology are revising notions of what the typical workplace looks like. Once a central location where management and staff gathered daily to plan and complete the tasks of the business, the office has become a much more fluid concept as companies permit employees to work remotely. Today’s workers can call their homes, vacation […]
When Employees Take Over The Technology
When people think about extreme reactions to changes in technology within a company, what most often comes to mind is the older worker, the one who is not a digital native. These are the people for whom change has come too quickly and demanded retraining for positions that otherwise were following a simpler and established […]
How Technology Drives Startups To Success
When we think of technology, there are two main ideas that come to mind. The first is hardware, the tangible products that we directly experience such as a smartphone camera or a cloud server. The second is software, commonly known as apps, which are not tangible but of which we do see the results. For […]
How Modern Technology is Destroying Many Small Business Myths
In the United States and many other countries, the small business is at the heart of economic growth and sustainability. Though the definition of a small business may vary, one thing is clear: the number of people employed by them greatly outnumbers that of the largest corporations. With the expansion of the Internet over the […]
What Social Media Can Mean to Your Business
You have probably heard more than you care to about social media sites such as Facebook and Twitter, their popularity and the viral nature of people’s posts that claim to “crash the Internet.” Dramatics aside, social media serves many valuable functions in the company business plan, particularly how it relates to your customers. Engaged and […]
What Is Crowdsourcing?
Crowdsourcing, a term coined by writer Jeff Howe, is the act of designating tasks usually performed by a specific person, such as a contractor or employee, to a large pool of workers who handle these individual chores on a freelance basis. Since these workers are independent contractors, the usual expenses of hiring, training and even […]
Protecting Your Customers’ Credit Card Data
You are opening up your own business, or your small business has decided to start accepting credit cards to make purchases more convenient for customers. What steps will you take to garner your customers’ trust that their credit card data are secure and remain confidential? PCI Data Security Standards First, as a new business accepting […]