Is Crowdfunding Just For The Little Guys?
Just having to ask this question seems wrong. The whole idea of crowdfunding was to enable small businesses and people to gather seed money so they could pursue their dream, large or small, when the more traditional sources of acquiring capital were unavailable. Suggesting that billion dollar companies with million dollar salaried CEO’s should become […]
Why Your Personal Choice of Friends Matters for Your Business
The personal relationships that exist between the business owner and their closest confidants are more important than warring against the competition. In fact, a recent study by the National Association of Women Business Owners (NAWBO) and Ink, a Chase credit card company, reveals that the decision making and business operations of a small business owner […]
Three Top Ways To Close The Deal
Sales people live or die based on one thing, and on thing alone: closing enough deals to keep the lights on. That’s it. If you’ve got a sales oriented job, then you need to do that, above all else, or find a new line of work. it really is that simple. The problem of course, […]
Why You Have To Be Passionate To Be Profitable
If you’ve heard the phrase, “Do what you love!” once, you’ve heard it a thousand timed. It’s a cliché, but the funny thing about cliches is that they got to be cliches because they also happen to be true. The reality is that when you do something that you love, it stops being work, and […]
The Six Best Tools For Email Marketing
One of the problems with searching the Internet for the “best” lists is that what is a great fit for one company is just average for another. One way to find your way through the maze of lists is to create or join a business network for your industry and let the voices of reason […]
Are You Vulnerable To Watering Hole Attacks?
Until quite recently, phishing attacks were the primary means of infecting a target computer with malware. If a hacker could convince a person to click on a link in an email, the deed was done. Unfortunately for the hackers, users have been getting increasingly more savvy about safeguarding their emails and not clicking on links […]
Vine vs. Instagram – The Competition Heats Up
The competition between Vine and Instagram isn’t really about Vine and Instagram. To better understand what the competition is truly about, and what’s driving it at the root, you need to first understand what those two companies actually are, and who they are proxies for. Once you’ve got that under your belt, the recent tussle […]
Using Video Ads To Grow Your Business
The biggest name in internet based video is Youtube. Yes, there are an assortment of other sites, but if you have a limited budget and limited time, you want to put your resources to work in the place where they’ll deliver the biggest punch, and that’s Youtube. Until you’ve firmly established a presence there, don’t […]
Are Uber, Lyft A Better Choice For Your Business?
You may not be familiar with the name Travis Kalanick. He’s the CEO of Uber, one of the major players in the “Ridesourcing” craze. The idea is that if you need a lift somewhere, you download Uber and place an order. One (and possibly several) of Uber’s legions of drivers will send out a response, […]
How To Use Twitter Lead Generation Cards
Should you be gearing up to take advantage of T-Commerce? If Twitter has anything to say about it, the answer to that question is a resounding “Yes”. In an attempt to gain profitability, Twitter is rolling out a number of new products and services which will allow businesses to sell products from within the context […]
9 Tips For Effective Invoicing
If you are a small or medium business, and especially if you are a recent start up, the subject of being paid is one which should be on your mind all the time. A sale is not a sale until the money is in the bank; until that time, it’s just a nice possibility. So […]
How You Use Twitter, Even If You Don’t Tweet
Twitter, it seems, is in a bit of trouble. Whether true or not, the growing sentiment is that Twitter is losing the social media war to Facebook. Increasingly, the two are seen as competing in the same spheres, even though their application and use patterns are quite different. It is true that they are both […]