The Future Of Credit Cards
The Internet Mavens in Silicon Valley have decided that the time of credit cards has come to an end. They seem less sure about what exactly will replace them. At the moment there are two companies both trying to change the landscape of digital payments, and interestingly, they’re not competitors in the least. In fact, […]
Successful Media Monitoring Pays Off
Media monitoring is one of the components of competition monitoring. The basic idea is that you select various monitoring targets, then do a periodic sweep through various media channels to see how many times whatever you’ve selected for is being mentioned. Reasons & Uses By itself, simply counting the number of times this or that […]
Has Android Become Dangerously Vulnerable?
Recently, Bluebox Security has discovered a serious security flaw in the Android OS that impacts all versions of the OS from 2.1 (Eclair) to 4.3 (Jellybean). In looking at the total number of devices running these OS versions, the impact potential runs into the millions. Dubbed ‘Fake ID’ by the company that found it, the […]
Check Out Instagram’s Advertising Tools
Companies are relentlessly striving for new and better ways to gain insights into their customers. How customers and followers interact with images posted on social media is a fantastic way to help gauge brand awareness and associated gains made on that front. The problem is that up until now there haven’t really been a lot […]
Infographics and Your Company
A new and rather unusual video game has just been released for the PlayStation by Dutch design studio Digital Dreams. The basic idea is that video games are inherently data driven. Sure, that data is masked by fancy, often photo realistic graphics, but whatever the plot of the game, when you move your character from […]
6 Ideas For Keeping Business Costs Down
When things are going well and the profits are pouring in, then perhaps a focus on cost savings doesn’t have to be at the top of your priority list. Most companies though, in these days of slim margins, need to pay attention to areas where savings can made. Here are some ideas for places to […]
IBM Creates Brain That Works Like a Computer
IBM’s latest project is called SyNAPSE, and its purpose is to create a computer with a system architecture that closely resembles a human brain. This, it is believed will be the Next Big Thing in computing, allowing us to take processing to heights greater than anything we’ve been able to imagine to date. How Can […]
Understanding the “Hybrid Cloud”
Just when you thought it was safe to go back into the IT jargon waters, here comes another new buzzword to boggle your mind. In this case, however, the term is fairly straightforward and almost user friendly. If you’ve been hearing the term around the office and have been nodding sagely while secretly having not […]
How To Go Viral
A very smart man named Seth Godin once said that it takes three to five years to become an overnight success. There’s a lot of truth to that. In terms of your web based presence, getting even a single piece of your content to go viral is your ticket to success. Just don’t expect it […]
How To Analyze The Competition
If you’re not analyzing and studying your competition, then you’re probably giving away a powerful strategic weapon, because odds are they’re analyzing and studying you. You’d be amazed at how few small to mid-sized companies actually do rigorous competitor analysis. It’s well worth the effort, but the reality is that many smaller businesses can’t readily […]
Hackers Cheat Goodwill – Are You Vulnerable Too?
The more things change, the more they stay the same. This is a story we hear repeated far too often in the press. A company, or in this case, a non-profit, seemed to believe itself to be immune from hacking because it’s performing a worthy mission. Under the misguided belief that nobody would hack them […]
How To Travel Smarter
Business travel is a fact of life for many of us. Some people dread it, others love it, most of us simply endure it. Here are some ways to make it cheaper, more effective and more endurable. Booking Flights And Accommodation When you are searching for those bargain flights online, remember to browse privately or […]