Industry Updates

Mobile Internet Usage Continues To Rise According To Study

A few years ago, the people who track such things announced that the PC had been dethroned. They said a slight majority of people were turning to their phones as their primary means of accessing the web.

Since that time, the trend has continued. The Social Media Management Company Hootsuite and their partners, We Are Social, have come to a conclusion.

According to the most recent stats that they compiled, the trend has grown even more pronounced. These days, fully 60 percent of Americans use their phones and other mobile devices as their go-to technology for accessing the internet, leaving the PC increasingly in the dust.

The report the two companies published, called “Digital 2020” reveals a number of other fun facts as well.

These facts include, but are not limited to:

  • Currently, more than 4.5 billion people around the world now use the internet, an increase over last year of about 7 percent.
  • Nearly 60 percent of the world’s population is now online in some form, and nearly 50 percent make use of social media.
  • Over half of the total internet traffic in the US comes from mobile devices, which is an increase of 33 percent over last year.
  • 74 percent of internet users have made at least one online purchase in the last month, and slightly more than half of those (52 percent) did so via a mobile device.
  • The average internet user spends 6 hours and 43 minutes a day online, which is more than 100 days out of the year total. Globally, people spent 1.25 man-years online in 2019, a staggering figure.
  • Worldwide, the average internet user spends two hours and 24 minutes on social media. In the US, the daily average is two hours and 3 minutes.
  • Finally, the US and UK lead the world in terms of smart homes. 17 percent and 16 percent of households in those two countries have at least one smart home device or smart appliance installed.

It’s a fascinating report and if you enjoyed the highlights mentioned above, it’s well worth checking out in detail.