How Tesla Energy Will Change How Your Business Uses Power
Elon Musk, founder of Tesla, is at it again with something more than just cars. In fact, he’s been busy cooking up something that may revolutionize the way businesses and homes use power, and it’s called the Powerball (and, for businesses, it’s called the Powerpack). The Powerball and Powerpack are, in essence, batteries. Borrowing a […]
Does Your SMB Need a Social Media Manager?
As the social media channels you need to manage grow, so does your need for the time to manage them. Sometimes you can’t quite find the time yourself, and you need to pass the hat on to somebody else. Occasionally, this means hiring a social media manager – someone who not only responds to inquiries, […]
Automating Your Office: 3 Easy Ways to Start Doing It Today
Have you taken advantage of automation yet? Automation is part of modern workspaces today and will be the benchmark for profitable businesses in the near future. Not only does automation drive sustainable business, it minimizes risk and is often called a process that is ‘win-win’ and ‘doesn’t have a downside’. Organizations everywhere have been more […]
Is YOUR Website Mobile-Friendly Enough for Google?
Not too long ago, “Mobilegeddon” began, triggered by Google’s new mobile-friendly ranking algorithm that gives a significant boost to websites that have taken the steps to be more mobile-friendly. The change took about a week to complete, and now that it’s complete, small and large businesses alike need to make sure their web pages are […]
Go Paperless: How to Take Advantage The Digital Media Market
Say your SMB is still doing mail-out campaigns, and you’re still spending all that money on postage. You still do paper invoices. You still print everything out so you can collaborate on projects. You are a paper-fiend, and honestly, it’s costing you a pretty penny. Today is the day you can not only reduce, but […]
“Free” Security Won’t Work for Your SMB Anymore – Here’s Why
You probably know by now that protecting your small business from threats is absolutely essential, and even if you haven’t taken the steps to have an off-site backup or an on-board IT helper, you’ve probably done your best with your resources and installed the free software available to small businesses. Of course, this is a […]
Are You Optimizing Your Security Budget?
We know that as an SMB, you have a budget – and you have to stretch that budget each and every month to ensure you can keep conducting business. Sometimes this means not upgrading something when you would otherwise do so. Sometimes it means foregoing that business trip you wanted to take and sometimes it […]
Let’s Talk about the $1,000 Google Chromebook
There are laptops that are worth more than you pay for them, and there are laptops that are worth just about what you pay for them or a little less. When you buy a cheap laptop, that’s what you expect: a functional, but drab, machine that kind of just gets the job done most of […]
Ways Cloud Computing Can Help Your Business Go Green
An environmentally friendly approach to sharing and storing your computer generated documents and other communications, cloud computing can also help you and your business save money and operate much more efficiently and effectively. Every computing need from servers to hardware to software to paper can be adapted by using cloud-based solutions, using less energy, resources […]
Tools You Need to Truly Go Paperless in Your Office
The mountains of paper your company has generated in the past cost money and time to store and access later. Additional space was leased and filing systems purchased to keep tabs on all that paper. In recent years, a wide range of applications and technologies has been developed that encourage the digitization of your business’s […]
The Hidden Value of Customer Feedback from Social Media
Most companies that are active on social media are aware of the importance of having a social media manager, a specialist who analyzes and brings their insights and conclusions about the company’s status on social media sites to management. There are obvious metrics and superficial insights that can be gained from a cursory examination of […]
The Differences Between Customer Experience and Customer Engagement
With all the emphasis put on the customer in the global business environment, knowing what your customers want, how they feel about your products or services and what their expressed views are on social media, knowing the nuances of customer terminology is critical to be able to differentiate between a satisfied customer and one who […]