Are You Vulnerable To Watering Hole Attacks?
Until quite recently, phishing attacks were the primary means of infecting a target computer with malware. If a hacker could convince a person to click on a link in an email, the deed was done. Unfortunately for the hackers, users have been getting increasingly more savvy about safeguarding their emails and not clicking on links […]
Vine vs. Instagram – The Competition Heats Up
The competition between Vine and Instagram isn’t really about Vine and Instagram. To better understand what the competition is truly about, and what’s driving it at the root, you need to first understand what those two companies actually are, and who they are proxies for. Once you’ve got that under your belt, the recent tussle […]
Using Video Ads To Grow Your Business
The biggest name in internet based video is Youtube. Yes, there are an assortment of other sites, but if you have a limited budget and limited time, you want to put your resources to work in the place where they’ll deliver the biggest punch, and that’s Youtube. Until you’ve firmly established a presence there, don’t […]
Are Uber, Lyft A Better Choice For Your Business?
You may not be familiar with the name Travis Kalanick. He’s the CEO of Uber, one of the major players in the “Ridesourcing” craze. The idea is that if you need a lift somewhere, you download Uber and place an order. One (and possibly several) of Uber’s legions of drivers will send out a response, […]
How To Use Twitter Lead Generation Cards
Should you be gearing up to take advantage of T-Commerce? If Twitter has anything to say about it, the answer to that question is a resounding “Yes”. In an attempt to gain profitability, Twitter is rolling out a number of new products and services which will allow businesses to sell products from within the context […]
9 Tips For Effective Invoicing
If you are a small or medium business, and especially if you are a recent start up, the subject of being paid is one which should be on your mind all the time. A sale is not a sale until the money is in the bank; until that time, it’s just a nice possibility. So […]
How You Use Twitter, Even If You Don’t Tweet
Twitter, it seems, is in a bit of trouble. Whether true or not, the growing sentiment is that Twitter is losing the social media war to Facebook. Increasingly, the two are seen as competing in the same spheres, even though their application and use patterns are quite different. It is true that they are both […]
Five Tips For Facebook Business Ads
Unless you’ve been living under a very large rock, you are no doubt aware that Facebook is the largest social network on the planet. Likewise, you probably also know that not long ago, Facebook began monetizing their business by selling ads. Since they started down that road, their system has matured with surprising speed as […]
Time To Make Christmas Social Marketing Plans
It seems that every year, brick and mortar retailers get an earlier and earlier start on the holidays. That same thinking and planning is now spreading to the online world as well. Business men and women are getting an increasingly early start on their holiday plans when formulating and executing their social media plans. The […]
iPhone 6 or iPhone 6 Plus?
For those of you who are unaware (and can there be anyone on the planet who isn’t?) Apple have just recently released two brand-new iPhones; The iPhone 6, and the iPhone 6 Plus. With new iPhone releases happening pretty much every year we have to ask ourselves, how is this iPhone better than the previous […]
How To Choose The Right Business Phone System
In the past, access to feature rich phone systems for businesses was reserved only for the largest of businesses. These systems have historically been very expensive to purchase and maintain so only businesses with the deepest pockets could afford them. Times have changed, however, and today small and medium sized businesses can easily gain access […]
Why It’s Vital To Keep Your Email Up To Date
If you have ever lost or forgotten your email password, you know what a nightmare it can be to get back into your account. In order to do so, you’ve got to have either a secondary email tied to your main account, or a valid cellphone number. For this reason, it is essential that you […]